Comment les marques adoptent des pratiques durables
The fashion industry faces a major challenge: its considerable environmental impact. From the production of raw materials to the disposal of end-of-life garments, the textile sector is one of the most polluting in the world. Fortunately, more and more brands are adopting the principles of the circular economy to drastically reduce their ecological footprint.
From eco-design initiatives to rental and second-hand models, we take a look at the sustainable practices that are revolutionizing the fashion industry.
Eco-design to reduce product impact
One of the key levers of circular fashion is the eco-design of products. Many brands are committed to this approach, rethinking the design of their garments and accessories to minimize their environmental impact throughout their life cycle.
Such is the case of Patagonia, a pioneer in eco-design in the clothing industry. The Californian brand uses exclusively recycled or organically grown materials for its collections, while designing sustainable, repairable and recyclable products.
Other brands such as Stella McCartney, H&M and Adidas have followed suit, integrating eco-design criteria into their product development processes. This translates into the use of more environmentally-friendly raw materials, improved modularity and reparability of products, and the gradual elimination of harmful chemical substances.
