Reuse: the challenge of overcoming logistical obstacles

The reuse of products and materials at the end of their life cycle represents an essential lever for reducing the extraction of new natural resources and lowering environmental impact. By extending the useful life of goods before they are recycled or disposed of, it is an essential pillar of the circular economy.

Yet, despite regulatory advances such as the 2020 AGEC law and the growing awareness of consumers and businesses, the development of industrial reuse channels still comes up against numerous logistical challenges. From collection to sorting, reconditioning and redistribution, each stage raises specific issues that need to be resolved if these virtuous practices are to be deployed on a massive scale.

Product collection, a source to be tapped

The first crucial step in fuelling re-use channels is to capture deposits of products and materials at the end of their life or use. This is a major challenge, given that the latter are now widely dispersed among households, businesses, local authorities and so on.

For those involved in reuse, the challenge is to set up efficient collection circuits, for example by creating dedicated voluntary drop-off points or forging partnerships with local authorities to recover items deposited at waste collection centers. Initiatives such as “ressourceries”, which collect bulky items directly from the foot of buildings, are also worth developing.

But beyond downstream logistics, collection also raises upstream challenges for consumers and companies holding used products. We need to raise their awareness and encourage them to adopt the reflex of giving a second life to their goods rather than throwing them away. Targeted communication campaigns and the creation of easily accessible depots are essential.