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Sustainable fashion measures in the Netherlands


In a world increasingly concerned about climate change and the need to move towards more sustainable practices, several countries have taken notable initiatives to mitigate the environmental impact of various industrial sectors. France, for example, has recently introduced ambitious laws such as the Climate and Resilience Act and the AGEC Act to combat global warming. However, it is not the only country to take significant steps in this direction.
At the heart of Europe, the Netherlands is emerging as a pioneer in the promotion of sustainable fashion. For over 15 years, it has been a major cultural center for eco-fashion in Europe, making a significant contribution to the transformation of the textile sector towards more sustainable practices. We’ll look in detail at the various measures the Netherlands plans to impose on all companies in the textile sector, and how these initiatives align with the European vision of sustainability.

The emergence of the Netherlands as a Center for Sustainable Fashion

Sustainable fashion has been at the heart of the Dutch environmental ethic for over 15 years. The country has demonstrated an unprecedented commitment to reducing the environmental footprint of the fashion industry, both internally and by encouraging other countries to follow suit. To understand the scale of this commitment, it is important to examine some of the revolutionary measures that the Netherlands is planning to impose on all companies in the textile sector.

Recovery and recycling infrastructures

The first of these measures is that any company wishing to manufacture or sell clothing in the Netherlands will have to set up and oversee an adequate infrastructure to recover, manage and recycle its garments. This measure implies a radical change in the fashion industry’s traditional business model, which until now has operated on a linear « take-make-die » basis. Instead, the Netherlands promotes a circular economic model where resources are reused and recycled as much as possible to minimize environmental impact.

Transparency and accountability

The second measure, which will come into force in 2024, will require companies to declare the number of products sold to the relevant ministry. This measure promotes transparency and enables a more accurate assessment of the environmental impact of companies in the fashion sector.
In 2025, the third measure will introduce controls on the percentage of these products coming from recovery, waste and recycling, with mandatory quotas. This initiative reinforces the Netherlands’ commitment to the circular economy and highlights the importance of responsible waste management in the fashion industry.

Sustainable design

The fourth measure requires that at least 50% of items sold be designed to be reused and/or recycled. This measure encourages sustainable design and underlines the importance of integrating circular economy principles right from the start of the design process. Products designed to be reused or recycled help minimize waste and maximize the efficient use of resources.

Profitable recovery chains

Finally, aminimum quota of 10% of textile products from profitable recovery chains has been set for the Dutch market. This helps create a market for recycled products and encourages companies to invest in circular supply chains.

The Netherlands and the European Vision of Sustainability

The measures taken by the Netherlands to promote sustainable fashion are closely aligned with the vision of the European Union vision of sustainability. The EU aims to promote the production of eco-designed, reusable or repairable clothing, for longer and more responsible use. In other words, the strategy is to « do more with less », reducing resource consumption while extending product life.
The AGEC Act, which has been introduced in France, should also be extended to other countries. replicated on a European scale in 2024. This law has been hailed for its scope and ambition, encourages sustainable practices such as recycling and eco-design, while setting strict standards for emissions and waste management.

By aligning its sustainable fashion policies with the EU vision, the Netherlands is contributing to a broader, more coordinated transformation of Europe’s fashion industry.

In a nutshell

The Netherlands has shown a remarkable willingness and commitment to transforming the fashion industry towards more sustainable practices. The measures they plan to impose on all companies in the textile sector demonstrate their commitment to adopting a circular economy and minimizing the environmental impact of the fashion industry.
The Netherlands’ commitment to sustainable fashion is an inspiring example to other countries, and illustrates what is possible when environmental policies are aligned with the vision and commitment to create a more sustainable society. Clearly, the road to a more sustainable fashion industry is not an easy one, but with the commitment and innovation demonstrated by countries like the Netherlands, it is certainly achievable. It’s time for other countries to follow suit and make sustainable fashion a national priority.

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